How Nordic & Spruce Transformed Sales & Efficiency with 3D Tiny House Configurator
Learn how automation empowered Nordic & Spruce to focus on growth and customer satisfaction.
In the competitive world of tiny homes, businesses often find themselves in outdated processes that slow down their sales cycles. From managing endless client emails to manually calculating custom quotes, traditional methods create inefficiencies that frustrate both businesses and potential buyers. The result? Delayed responses, missed opportunities, and lost revenue.
Enter the 3D Home Configurator, a CPQ (configure, price & quote) product configurator software that transforms how businesses operate by streamlining the entire sales process. By allowing clients to visualize and customize their homes in real time, tiny home companies like Nordic & Spruce have gone from struggling with manual workflows to closing more deals, faster.
This article explores the dramatic contrast between the "old way" of doing business—marked by time-consuming tasks and communication bottlenecks—and the "new way," powered by an intuitive, 3D configurator software. Through the success story of Nordic & Spruce, we’ll show how businesses can simplify operations, boost sales, and elevate customer experience.
🤝Meet Nordic & Spruce
Nordic & Spruce is a Tennessee-based builder specializing in Tiny Homes on Wheels, recognized for their signature Nordic/Scandinavian-inspired gable-shaped designs. Their commitment to high-quality craftsmanship and personalized design experiences has earned them a loyal customer base and a strong industry reputation. Known for creating thoughtfully designed, functional, and beautiful tiny homes, they continue to set the standard for tiny homes on wheels.
The Weekender
The Overnighter
Industry:
Tiny Homes On Wheels (THOW)
Location:
Tennessee, United States
Company Size:
Small - Medium
Annual Builds Capacity:
40 - 60 Tiny Homes
Use Cases:
🤔The Challenge: Outgrowing Traditional Sales Processes
As Nordic & Spruce grew, their manual sales processes couldn't keep up with their increasing client demand. Jeff, head of sales, found himself working as a full-time customer service rep, rather than focusing on growing the business. His daily tasks included:
Answering repetitive client questions: The same customization and pricing inquiries came in repeatedly due to limited online information.
Managing endless emails and back-and-forth communication: Every customization request required personalized responses, causing major delays.
Sending manual quotes: Pricing was calculated manually, increasing the risk of errors and slowing the sales process.
Limited design details: With only one downloadable document covering partial upgrades, clients lacked full customization transparency.
To overcome these challenges, the team adopted the 3D Tiny House Configurator, enabling real-time customization, instant live pricing, and automated workflows. Our software streamlined the entire sales process, reduced repetitive tasks, and allowed Jeff to refocus on driving sales and growing the business.
Old Way vs New Way
Challenges & Solutions:
Learn the challenges Nordic & Spruce faced and how the Configurator helped eliminate these problems and transformed their workflow into an automated system.
Challenge 01: Limited Customization & Visual Insights
Before integrating the online 3D Configurator, Nordic & Spruce's website relied on text descriptions and static 2D images to describe their homes. While the beauty shots highlighted the homes' aesthetic appeal, static visuals couldn't fully explain the layouts or customization options. This made it difficult for clients to visualize upgrades, resulting in unclear expectations, repetitive back-and-forth communication, and delayed sales decisions.
Additionally, because customization options weren’t clearly presented, clients often missed upgrade opportunities, limiting the overall average order value and reducing revenue potential.
Static 2D images failed to show real-time customization changes
Image Carousels/Slideshows miss key design details and information
Bullet points or accordions often overlook crucial pricing updates
Limited upgrade visibility reduces average order value (AOV)
Solution 01: Empowering Client Engagement & Customisations with 3D Configuration.
To overcome the limitations of static 2D visuals, Nordic & Spruce integrated the 3D Tiny House Configurator directly onto their website. Transforming how clients explore and customize their range of models. With this interactive software, their clients can now:
View Designs in 3D: Explore their staple models from every angle, gaining a clear understanding of layouts and design features using 3D visualisation.
Customize in Real-Time with Live Pricing: Instantly see how the design changes, finishes, and upgrades impact both the home’s appearance and total cost.
Allow Self-Education & Fewer Questions: The configurator eliminates guesswork by visually showcasing every customisation in 3D. This ensures clear expectations and fewer questions asked, saving time for both clients and business.
Increased Average Order Value: By making customisation options more visible, clients are encouraged to select upgrades that were previously overlooked, boosting overall order value.
“This tool is phenomenal for showcasing a wide range of products and customization options, providing a real-time visual experience that makes the design process more engaging and enjoyable.”
Jeff | Head of Sales & Builder, Nordic & Spruce
Challenge 02: Lost Opportunities in Manual Processes
Without an automated system, Jeff managed client inquiries manually, spending hours sorting through emails, answering repetitive questions, and chasing unqualified leads. Without a way to qualify high-intent buyers, serious prospects often slipped through the cracks due to slow responses and delayed follow-ups. This reactive approach not only stalled sales decisions but also drained valuable time that could have been spent nurturing ready-to-buy clients.
Slow responses caused missed sales opportunities
Unqualified leads drain valuable time and resources
No system in place to qualify serious buyers
Solution 02: Automating Lead Management & Maximizing Sales Potential
To reduce time spent on manual client management, the 3D Configurator has been adopted into their internal workflow processes. It has transformed how they qualify leads and streamline client communication. With built-in features to collect critical project and contact details, the configurator helps Jeff prioritize serious buyers while keeping potential clients engaged.
Self-Educating Clients: The configurator enables clients to explore models, upgrades, and customization options independently. This reduces repetitive questions and eliminates back-and-forth communication.
Lead Qualification Made Simple: As potential clients complete their configuration, they fill out a form detailing, contact information, project timelines, location, and budgets. This information is sent directly to Jeff, helping him prioritize serious buyers quickly.
Prioritizing Serious Buyers: Clients who complete their configurators can be prioritized, while undecided prospects can save their designs and receive email reminders, keeping them in the sales funnel.
“Since launching the configurator on our website, we've seen a surge in quality leads, allow me to focus on closing deals. We've secured three months of work in just one month—with much less effort.”
Matt | Founder & Builder, Nordic & Spruce
Old Way
Challenge 03: Managing Quotes Manually
Nordic & Spruce’s quoting process was slow, manual, and prone to human error. Creating custom quotes required extensive administrative work, including referencing internal pricing spreadsheets, sorting through email communication, and manually compiling quotes into Word files or PDFs. This tedious process caused long response times, leading to client frustration, loss of interest, and missed sales opportunities.
Manual quoting prone to human error
Time-consuming process using internal spreadsheets and email threads
Static PDFs and Word Files lacked clear visual context
New Way
Solution 03: Automatic Quote Generation
The 3D Tiny House Configurator automated Nordic & Spruce’s quoting process, generating accurate, visually supported quotes in real time. This streamlined approach ensures clients receive instant, transparent pricing while reducing the administrative workload for the sales team.
Automated Accurate Quotes: The configurator calculates real-time prices automatically, removing the need for manual calculations and reducing the risk of human error.
Visual Cost Breakdown: Quotes include itemized cost breakdowns, helping clients fully understand what they're paying for without needing extra clarification.
Faster Sales Cycles: With instant, accurate quotes, clients can receive timely information, reducing delays, and keeping them engaged throughout the sales process.
“I can't believe that the inquiries have doubled, pretty sure until Christmas it will be even more this month.”
Matt | Founder & Builder, Nordic & Spruce
Old Way vs New Way Direct Comparison
🏆The Success of Nordic & Spruce
Nordic & Spruce's journey with the 3D Tiny House configurator exemplifies the transformative impact of the transformative impact of automation and innovation in the tiny home industry. Before adopting the configurator, their manual workflows left them struggling with slow response times, repetitive tasks, and missed opportunities. Today, their sales process is seamless, efficient, and client-focused, enabling growth and improved customer satisfaction.
Key Outcomes:
Increased Lead Quality & Efficiency: The configurator's lead capture system allowed Jeff and his team to prioritize serious buyers. As a result, Nordic & Spruce saw a surge in high-quality leads, enabling them to secure three months of work in just one month, with much less effort.
Boost in Conversion Rates & Revenue: Clients now have access to real-time 3D customization and transparent pricing, leading to faster decision-making and increased average order values by highlighting premium upgrades.
Streamlined Workflows & Faster Sales Cycles: Automated quote generation and interactive design tools have reduced response times from weeks to days, enabling the team to close deals faster while focusing on high-value tasks.
“Since launching the configurator on our website, we’ve seen a surge in quality leads, allowing me to focus on closing deals and secure three months of work in just one month—with much less effort.”
Matt | Founder & Builder, Nordic & Spruce
Nordic & Spruce's success story demonstrates how automation and customer-focused tools can revolutionize the tiny home sales process. Their experience provides a powerful example for other businesses looking to streamline operations, boost efficiency, and deliver an exceptional client experience.
Why a 3D Product Configurator is the Future.
The 3D Tiny House Configurator isn’t just a sales tool—it represents the future of how tiny homes or homes in general, are customized, marketed, and sold. By offering a 3D interactive, client-centric experience, configurators are setting new standards for customer engagement, operational efficiency, and business growth in the tiny home industry.
What is a 3D Product Configurator?
A 3D product configurator is an interactive tool that allows clients to customize and visualize products in real time. For tiny home businesses, it functions much like a 3D car configurator from brands like Porsche or BMW, but tailored for small homes. Through a seamless configuration process, clients can select a model, customize the exterior and interior, and explore upgrade options—all within an intuitive platform.
Configurators bridge the gap between imagination and reality by presenting customization options in a clear, interactive 3D environment. They not only help clients feel confident in their decisions, but also reduce the workload for sales teams, streamlining the entire sales process.
How to Build a 3D Configurator?
Building a 3D Configurator for your tiny home business is a simple step-by-step process that includes:
Discovery Call: We'll learn about your business and see if a configurator is the right for your needs.
Configuration Plan & Demo: We'll review your models, upgrades, and materials. Then create a demo to show you how your configurator will work.
Website & Marketing Implementation Plan: We'll provide a website integration plan and marketing tips to boost engagement.
Launch Your Configurator: Once integrated, your web based configurator will be live, ready to generate leads and drive sales!
How much does a 3D Product Configurator Cost?
The cost of a 3D product configurator depends on several factors, including customization complexity, hosting requirements, and the level of ongoing support. Industry pricing is typically custom, depending on business size, features and integrations.
Tiny Easy’s Pricing Model For a 3D Configurator:
We’ve developed a pricing structure designed to be transparent and fair, ensuring long-term value for businesses at every stage. Our pricing model includes:
1. Set Up Fee:
The setup fee covers the entire process of building your configurator including:
Custom coding required for model development for your entire product range
Integration of all customizations and upgrade options
Custom materials & textures to match your model range
Custom coding required for manufacturer-specific products and unique business needs
2. Access Subscription:
The access subscription is designed to keep your configurator running smoothly while supporting continuous improvement. It covers:
Hosting & Storage Costs: Pricing adjusts based on the configurator’s data storage and performance requirements.
Ongoing Software Development: Your subscription supports continuous improvements to the software, including feature updates and performance enhancements.
Dedicated Customer Support: We provide ongoing technical support to ensure your configurator stays up to date and aligned with your evolving business needs.
To receive a custom quote tailored to your tiny home business, book a discovery call with our team. We’ll walk you through the process and help you determine the best pricing tier for your unique requirements.
Conclusion: Build Your Future with the 3D Tiny House Configurator
Nordic & Spruce’s success story demonstrates how adopting a 3D configurator can revolutionize your sales process. From reducing inefficiencies and generating high-quality leads to increasing average order values, this tool empowers businesses to deliver exceptional customer experiences while boosting their bottom line.
By embracing the future of interactive sales tools, you can streamline operations, engage clients, and position your business for long-term success. Ready to take the first step?
Book a discovery call today and see how the 3D Tiny House Configurator can transform your business.
3D Tiny House Configurator
Accelerate Growth For
Your Tiny Home Business
3D Tiny House Configurator simplifies customization, pricing, quoting, and closing deals for your entire team.
Our Clients Nordic & Spruce | Tennessee, USA
